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Rocawear
Jay-Z's streetwear brand that he sold the trademark for $204M while keeping the operating license — the earliest clean example of IP separation as a creator business strategy and the deal that made every creator pay attention to what they actually own.
PS ps-01$300M and CountingWatch →
Full origin story — Jones Street sewing machines to $700M in annual sales; the three-step model (brand, plugs, buyer-readiness) and how licensing deals with Nesi Apparel and Signature Apparel worked.
PS ps-02Jay-Z Flipped RocawearWatch →
Rocawear sale proceeds ($100M to Jay-Z) established the cash position that funded the Tidal/Aspiro acquisition — the exit that made the next bet possible.
