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Informa
The B2B events and media giant that paid $1.5B at 21x EBITDA for Ascential — the deal that proved controlling the rooms where industries meet is among the most defensible assets in all of media.
EP 03How Events Become Big BusinessesWatch →
Informa's $1.5B acquisition of Ascential at 21x EBITDA — using capital recycled from pandemic-era data business sales — is the defining example of events as a financial asset class, and they now control the gathering points for advertising, fintech, luxury, and tech.
