Jay-Z (Shawn Carter)

Template for IP separation as creator business strategy — the Rocawear deal (sold trademark to Iconix for ~$204M while retaining the license) and the Tidal story (what happens when governance isn't defined at acquisition) are both foundational Due Dilly case studies.

Rocawear origin and sale — 25% ownership, three-step model, cultural leverage over equity percentage, walking out with $102M cash heading into the 2008 crash.

Tidal acquisition — Jay uses Rocawear cash to fund $56M Aspiro purchase; Project Panther Bidco structure; artist-ownership pitch with 19 co-owners; Jonathan defends the premium, Carl argues overpayment.

Tidal post-acquisition operations — Sprint deal, Square/Block exit at $297M, board seat at a $65B company; JAY-Z as the through-line on independence thesis across all three episodes.

Classified as "Prime Evergreen" in the catalog valuation framework — the 8–12x multiple tier driven by evergreen cultural relevance, not just legacy status.