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Taylor Swift
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Pop artist and songwriter who became the most commercially successful live touring act of her era with the $1B+ Eras Tour, and whose re-recording project — Taylor's Version — became the most public act of catalog ownership reclamation in music history.
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Prime Evergreen catalog tier — the 8-12x multiple alongside Jay-Z and Usher — and the most prominent example of a creator reclaiming catalog through re-recording (Taylor's Version), making the case for why artists need to understand ownership before they need to fight for it.
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LIVEUpdated Aug 13, 2026
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music catalogscatalog ownershipIPcatalog valuation