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Justin Bieber
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Justin Bieber

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Canadian pop star who became one of the most streamed recording artists in history and sold his pre-2021 catalog to Hypnosis Songs for $200M — surrendering perpetual royalty upside in exchange for immediate liquidity.

EP 06Catalogs Are Currency for Creators. Here's How to Profit on Yours.Watch →

Bieber's $200M catalog sale to Hypnosis Songs is the cautionary counterpoint to The Weeknd's $1B revolving credit model — solved a liquidity problem but surrendered perpetual upside on future streaming, sync, and AI licensing revenue.

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▶1:43▶3:10

— Signals

LIVEUpdated Aug 13, 2026
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