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Evan Shapiro
Media strategist / educator
Media strategist and educator who developed the affinity economy framework — the idea that attention is a lagging indicator of deep audience interest — and teaches it to media executives and creators navigating fragmentation.
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Evan Shapiro's "affinity economy" framework is cited by both Steve Loguidice and Jonathan Jackson as the defining concept for understanding media fragmentation — the idea that watch time is a lagging indicator of affinity, and creators should build for the affinity that drives habitual consumption, not just broad reach.
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LIVEUpdated Aug 13, 2026
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media strategycreator economyfragmentationaffinity