Our Favorite Things 2025 — Signal, Not Noise

HarbourView is one of the clearest examples of cultural IP as an asset class, acquiring catalogs of Slipknot, T-Pain, Nelly, and Hit-Boy based on the thesis that transcendent works are assets that compound on the long tail of nostalgia and sync.

Technology Brothers is the "CNBC for Silicon Valley" — a daily live format by two tech veterans that went from obscure to Wall Street Journal features in under a year, an example of the creator-media model applied to a B2B vertical.

Visit Rwanda is the "Nation-as-Agency" model — sleeve sponsorships on Arsenal and PSG giving Rwanda reach into markets that traditional tourism advertising could never access, named Due Dilly's pick for the most aggressive successful public-sector sponsorship of the decade.

Criminal defense attorney explaining federal trials and RICO cases on Instagram with expert-native transparency — cited as an example of substance plus accessibility done right.

Business strategy creator with design-firm visual production quality — turns corporate moves and founder decisions into digestible logic; named a Due Dilly favorite analyst.

Meta Strategic Partner Manager who builds a creator brand in parallel — the creator-executive hybrid model where institutional credibility plus creator distribution compound on both sides; named a Due Dilly favorite.

Book creator who went viral on authentic enthusiasm for classic literature — cited as a signal of "Slow Content" trend where sustained attention is premium internet currency and genuine love moves product.

Host of Grits & Eggs Podcast — described as "The Barbershop 2.0" for delivering a spectrum of Black thought, humor, and cultural critique in one show; named a Due Dilly favorite.

Marketer's marketer who writes the To Whom It May Concern newsletter — precise, culturally fluent, and commercially literate; named a Due Dilly favorite creator.

Founder of TNC (The Next Chapter), a rival to Ball's Life that represents YouTube basketball going mainstream as a legitimate digital-native sports media category; cited as a Due Dilly 2026 bet.

HarbourView catalog acquisitions highlighted as a key deal of the year.

Called out as "the most aggressive successful public sector sponsorship of the decade" — a nation running its brand campaign through elite sports clubs rather than traditional tourism advertising, using attention arbitrage to reach investors and decision-makers.