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Pat McGrath Labs
The luxury beauty brand that proved 20+ years of editorial credibility can launch a product line overnight when the audience is primed — and a Louis Vuitton partnership is the highest-profile beauty brand deal of the decade.
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Pat McGrath Labs proves that 20+ years of editorial credibility can launch a luxury brand overnight when the audience is ready — and the 2025 Louis Vuitton La Beauté partnership is the highest-profile beauty brand deal of the year.
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