EP 01Why Creators Are Worth BillionsWatch →
KKR's investment in ByteDance (TikTok's parent) is one of the most consequential bets in the creator economy — institutional capital holding a piece of the platform that restructured short-form video and live commerce globally despite geopolitical risk.
EP 06Catalogs Are Currency for Creators. Here's How to Profit on Yours.Watch →
KKR is cited alongside Apollo as institutional capital putting "half-billion dollar slugs" into entertainment platforms and catalog acquisitions — evidence that music as an alternative asset class has reached PE-scale legitimacy.
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