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Fenty Beauty
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Fenty Beauty

Rihanna's beauty brand that launched with 40+ foundation shades and forced the entire industry to expand theirs — the canonical example of inclusion as a business strategy and the blueprint every creator-founded beauty brand studied.

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EP 04How Beauty Brands Became the Most Innovative IndustryWatch →

Fenty Beauty's 40+ foundation shade launch forced the entire beauty industry to expand shade ranges — the canonical example of inclusion as a business strategy that became the blueprint for every creator-founded beauty brand that followed.

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